the cross-disciplinary art and design project that names the previously unspoken community of practitioners whose work realized an unexpected perspectival shift after becoming parents.
All creative practitioners find themselves at crossroads throughout their life; however, being affected by the specific juncture of practice and family is not generally acknowledged for its true impact. Who would have thought that writing for his son about a bear named Winnie-the-Pooh would catapult the political satirist A. A. Milne from Punch magazine into the stratosphere of literary history. His era’s exception, however, is our rule; the convergence of family and practice is recognized by BROODWORK as a pivotal influence to produce profound and unexpected work.
Through its multi-faceted approach—including talking, curating, designing, and blogging--BROODWORK exists to investigate and illuminate, and to foster an advantageous environment that will in itself stimulate innovation. Curatorial installations are a predominant expression of BROODWORK in which Regn and Niederlander work hand-in-hand with creative practitioners to facilitate an entirely new conception of specific works within their practice. All BROODWORK events incorporate participatory elements that foreground the intergenerational and community-building aspects of the project.